Author & Podcast Host, Keep Optimising Marketing

Chloe Thomas

Chloë Thomas is a globally recognized eCommerce marketing problem solver. Author of several bestselling books, keynote speaker, advisor, and host of both the award-winning “eCommerce MasterPlan” Podcast, AND the brand new “Keep Optimising Marketing” podcast.


New Customer Acquisition vs Customer Retention: Which should be your number 1 focus to guarantee a great 2021?

Chloë Thomas will be joined for this session by a selection of expert guests to debate the key marketing focus for a successful 2021.

In the last 12 months, we have seen a huge increase in the number of consumers buying online, AND how much they’re spending. Many eCommerce businesses have been experiencing a new customer acquisition bonanza. But should be focusing most of your energy on getting ever more new customers? Or does the biggest opportunity lie in getting more purchases from the new customers you’ve already gained in the last 12 months?

The panellists will be discussing BOTH the answer to this question AND sharing top tips on how to improve both New Customer Acquisition and Customer Retention. PLUS there’ll be the chance to get your questions answered too.

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