As the co-founder of AGConsult, a Belgium-based usability and conversion optimization company, Els Aerts has been creating better online experiences based on user research since 2001.
She loves helping companies to understand their customers better. Because a happy customer is a returning customer.
Els has moderated over 3.500 user tests for companies such as AtlasCopco, Orange, Daikin and Bridgestone.
Turning a visitor into a buyer? That’s nice.
Turning that visitor not just into a one-time buyer but a repeat customer and loyal fan? Now we’re talking!
So what does it take to make that happen? Which sweet spots have maximum impact on your customer’s happiness before and after the sale?
In this talk, Els talks you through the things that really matter to online shoppers and how these insights can help you increase your brand’s customer happiness.