A proud finalist for 2014’s Great British Entrepreneur Awards, Ian Hammersley has also had the pleasure of giving key-note speeches at several ecommerce events to the directors of some of the largest online ecommerce businesses. With an energetic and highly entertaining style, Ian still gives the audience plenty to write down; certainly not just another dull speaker! He is able to offer up to date insights into what really works for major ecommerce sites and reveal critical things all online retail directors need to know.
Ian specialises in ecommerce growth consultancy for those companies who are doing well but have plateaued and are now stuck for ideas on how to take their business to the next level and dramatically increase their bottom line.
Ian is also an accomplished author having written several books on ecommerce strategy, his latest being “Ultimate Guide To E-commerce Growth: 7 Unexpected KPIs To Scale An E-commerce Shop To £10 Million Plus”.
Ian runs a successful Podcast with his brother, where you can listen to Mark & Ian discuss the latest ecommerce Strategy – Listen & Subscribe.
Ian is also the CEO of “Smartebusiness: Ecommerce Growth Specialists” with offices in Manchester UK, and Auckland, New Zealand.
Over the last the 17 years Mark and I were exposed to the equivalent of several lifetime’s worth of ecommerce experience. We’ve been in a virtual bunker, the control room so to speak; eating , sleeping and breathing ecommerce growth over hundreds of ecommerce businesses. We’re not smarter than anyone, we’ve just seen so much; we’ve seen some spectacular growth, but also many disappointing failures; it was through this exposure we learnt so much. We became fascinated with understanding what the successful ones had in common, and why others struggled to grow. This is a talk about the fundamental discoveries that all the successful ecommerce business have in common ; tied together with a beautifully simple framework that can be applied to any ecommerce business.