Masterclass
Agenda
| 09:00 – 09:30 | Coffee & Early Morning Networking |
| 09:30 – 09:40 | Εισαγωγή
Ντάνος Τσάκαλος, Head of Events Marketing Week |
09:40 – 11:00 |
Session 1: How to get a growth and optimization mindset? |
| UX, usability, conversion optimization, AB-testing: is it all the same or not? | |
| The limitations of UX and usability guidelines | |
| The right mindset to be really customer-centric. | |
| A proven process and methodology that allows you to identify the weak spots of any website or landing page. | |
| 11:00 – 11:25 | Networking Break |
11:25 – 12:45 |
Session 2: Discover where your website is leaking money. And fix it. |
| It all starts with asking the right questions to your data | |
| Scroll and click heatmaps: what you can learn from them. | |
| Form analysis: how to improve your forms with form analysis. | |
| 12:45 – 13:15 | Lunch & Networking Break |
13:15 – 14:35 |
Session 3: Change the behavior of your visitors by discovering their why |
| Why it’s important for your brand to understand the why of your visitors | |
| How to uncover the motivations, frustrations and dreams of your audience. | |
| Targeted surveys: which questions to ask when? Trust me: this method is gold. | |
| Why do people buy from you? Why don’t they buy from you? | |
| What are their fears and barriers? | |
| What is their explicit and implicit motivation? | |
14:35 – 15:55 |
Session 4: Summary per page type. And some UX tips & tricks you didn’t know. |
| User testing 101: do’s and don’ts for user testing
AB-testing 101: Avoid these mistakes when doing AB-testing (I made them all) |
|
| The best UX tips & tricks you didn’t know. | |
| 16:00 | Συμπεράσματα – Ολοκλήρωση του Masterclass |
Επικοινωνία
Tickets
Greece: Thanasis Konstantopoulos, T: +30 210 6617777 (ext. 228), Ε: [email protected]Cyprus: Elena Hadjinicolaou, Τ: +357 96 494925, Ε: [email protected]
Sponsorships
Greece: Anna Gyparaki, Τ: +30 210 6617777 (ext. 152), Ε: [email protected]Greece: Spyros Leontaris, T: +30 210 6617777 (ext. 215), Ε: [email protected]
Cyprus: George Loizou, Τ: +357 99 103323, Ε: [email protected]
Cyprus: Ioanna Antoniou, Τ: +357 99 494653, Ε: [email protected]
Content
Dannos Tsakalos, Τ: +30 210 6617777 (ext. 151), Ε: [email protected]BOUSSIAS
338, Kleisthenous Str. 15344, Gerakas, Attiki, Greece
+30 210 6617777
+30 210 6617778
www.boussias.com
+30 210 6617777
+30 210 6617778
www.boussias.com