Rose Keen
Rose Keen is an author and senior analyst at Econsultancy, where she helps deliver industry-leading research and insights for the digital marketing and ecommerce industries.
With over 10 years of media and business strategy experience, she has worked across a wide range of industries from automotive and consumer electronics to food and fashion. Her particular interest is the intersection between consumer behaviour, cultural shifts and technology.
Find her on LinkedIn here.
“Ecommerce Trends 2022: Experience is the competitive battleground“
The early 2020s will be remembered as the age of the great acceleration of ecommerce and the start of a new era for retail. With more customers and brands now online and new customer journeys emerging, it is customer experience that will make the difference between those who thrive in this new context and those who are left behind.
Senior Analysts Lynette Saunders and Rose Keen from leading digital marketing and ecommerce insight provider Econsultancy will discuss the key trends shaping the future of the retail experience.
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