Carlos Solana
Live from Barcelona

Carlos Solana

Virtual Economy, Web3 & Metaverse Director, Grupo Mediapro

Carlos Solana is leading Metaverse & Web3 Areas in Mediapro, a global leading Group from the European audiovisual sector, that provides the creativity and technical solutions necessary to design, produce and distribute any audiovisual or multi-channel project.

Before that, he was leading innovation, digital transformation and online businesses in multinational groups like Procter & Gamble and Grupo Planeta, whereas he started his own fashion company providing digital personal shopper services.

He is also an active startup advisor and investor in several deep-tech startups like Linking Realities or Opground among others. He is co-author of the books “El Libro de la Innovación” (2021), “Manual de inteligencia económica y competitiva” (2018) and professor of Innovation & Technology in different Universities & Business Schools.

Presentation Title:

"NFTs & Metaverse: new paradigm and business applications"

We’re living the first moments of a new era in the Internet. The Metaverse and the NFTs are offering new business models and opportunities for brands and companies. Which are the first and basic thoughts to take into account if your company is considering entering into the metaverse? Carlos Solana will offer easy, simple recommendations for every manager willing to integrate Web3 into the organization.