Marcus Holmström is one of the co-founders of one of the leading Metaverse development studios called The Gang.
The Gang was founded in 2019 and has since the start created a number of hit titles of their own. The most prominent, Strongman Simulator, has gotten more than half a billion visits since launch. The company is also creating metaverse experiences for some of the world's largest companies, to mention a few: Vans, Hasbro and McLaren F1.
Marcus has a long and successful track record of building companies in his 25 years’ professional career. To mention a few companies he has been part of he co-founded one of the first digital agencies focusing on search engine marketing back in 1997. He was also part of building up the biggest poker affiliate company in the world.
“How to succeed with your brand in the Metaverse”
More and more brands are entering the Μetaverse. Marcus will go through the main reasons behind the brands' interest in having a presence in the Μetaverse, as well as showcase a variety of brand activations.