Maryna Barysheva is the COO of London-based Blockchain focused 7-digits valued Marketing agency “LKI Consulting". She's been leading marketing and communications strategies for infrastructure, NFT, and developers projects. Maryna joined the crypto space to transfer her experience of growing tech startups in Europe and US in a decentralized environment.
"How to enter the Metaverse and not get lost"
Maryna will focus on the key marketing challenges and opportunities for brands to enter the Metaverse for the first time. She will cover some of the latest trends and must-know tactics with examples from well-established corporations, whereas she will finish up with the LKI 12-step guide to building a marketing strategy.