Stevan started his career in Brussels where he worked as a lobbyist on many legislative proposals such as the General Data Protection Regulation (GDPR), ePrivacy Regulation, IP infringement, childhood obesity and many more. He joined GroupM EMEA in 2017 where he leads the brand safety practice for the region and the UK. He is developing processes and governance for big brands to avoid and mitigate risk online due to illegal, harmful and illicit content, advertising fraud, works with social platforms and premium publishers to address user and brand safety, provides intelligence to the business on the practical impact of existing and future legislation, and influences industry agenda by building alliances on multiple business and regulatory challenges. Stevan works across GroupM Services, Investment and cooperates closely with GroupM Legal and Data & Tech.
Stevan is a board member of the Transparency and Consent Framework (EU’s GDPR standard), represents GroupM in the Media Agency Council of the European Association of Communications Agencies and in the Counscious Advertising Network, co-chairs the brand safety work at the Trustworthy Accountability Group, inter alia. He is regularly quoted by the press – the Drum, Campaign, Digiday and others.
He is educated at the University of Belgrade, the University of Washington (merit scholarship) and the College of Europe (the scholar of the French Government). Apart from his mother-tongue Serbian, Stevan speaks English, French and Italian.
“Brand Safety in the Metaverse”
As more and more companies land into the Metaverse, brand and user safety should be their priority. That’s why Stevan Randjelovic will take the stage to discuss with Constantine Kamaras, Chairman Emeritus, IAB Europe, the challenges brands will have to address sooner rather than later, in order to ensure the ‘meta’ colonies survive and thrive.